Jordan World of Flight

Type of work

→ Identity

Role

→ Associate Creative Director

World of Flight is Jordan’s first ever dedicated store where visitors are able to shop Jordan products and experience everything Jordan. Jordan World of Flight store needed to find a way to fuse its visual identity with Jordan Family (membership) identity in order to communicate to its audience where they can experience exclusive benefits. Examination of both identities were undertaken to find the right level of fuse that would speak to the audience in the most appropriate way.