Nike Air Zoom G.T. Cut 2

Type of work

→ Campaign

Role

→ Associate Creative Director

Make The Cut is Nike Basketball's campaign for the release of their new product line, Nike Air Zoom G.T. Cut 2. Following up from the success of G.T. Cut 1, G.T. Cut 2 is worn by NBA players Sebrina Ionescu and Devon Booker. Inspired by the idea of motion capture, the multiple exposure imagery communicates how the shutter speed can’t keep up with the speed and respnsiveness of the shoe.