NikeXJordan-Hero

Nike X Jordan Membership Concept

Type of work

→ Identity
Role

→ Associate Creative Director

In collaboration with R/GA, Nike and Jordan sought to redefine their membership programs. We were tasked with envisioning a unified membership experience that would combine the best aspects of both brands. My team and I developed manifestos and brand directions to explore possibilities for an integrated membership experience, enhancing the overall consumer journey for both Nike and Jordan members.

NikeXJordan-C1-Shoe
NikeXJordan-C1-Manifesto
NikeXJordan-C1-Invitation
NikeXJordan-C1-Partner
NikeXJordan-C1-Athlete_Social
NikeXJordan-C1-OOH1
NikeXJordan-C1-OOH2
NikeXJordan-C1-Lanyard
NikeXJordan-C1-Box
NikeXJordan-C2-Logo
NikeXJordan-C2-Manifesto
NikeXJordan-C2-Athlete_Social
NikeXJordan-C2-Shirt
NikeXJordan-C2-Desktop
NikeXJordan-C2-Member_Days
NikeXJordan-C2-Member_Days_Social
NikeXJordan-C2-Product_Social
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