Air Jordan 1 Paid Assets

Type of work

Motion Identity

Role

Associate Design Director

The Air Jordan 1 is one of the most iconic silhouettes in the Jordan footwear lineup. For its latest release, a series of animations was created for paid media placements. The design and direction of the animations were led in collaboration with the content studio to craft visuals that captured the essence of the Air Jordan 1. The soundtrack was also carefully curated to set the perfect tone, enhancing the overall experience.