Nike Australian Open Social

Type of work

Art & Sound Direction

Role

Associate Design Director

The Australian Open is one of the world’s premier tennis tournaments, where Nike athletes compete on one of the sport’s biggest stages. The campaign introduced participating athletes—from rising underdogs to seasoned veterans—through engaging social video content designed to help fans get to know them beyond the court.

The work focused on visual design and art direction for the video series, collaborating with the camera crew on set composition and with the editor to shape the final films. Soundtracks were also selected to match the tone and personality of each athlete.

Released across social platforms during the tournament, the videos generated strong fan engagement, achieving 13,522 likes, 439 comments, and 1,343 shares.