Battle Cats Lunar New Year

Type of work

Visual Design

Role

Associate Design Director

For Lunar New Year, The Battle Cats launched an in-game event to engage players through free giveaways. Inspired by the tradition of giving during the holiday, the campaign centred on a humorous story about a mistaken over-order of cat cans that needed to be given away.

The role involved design direction for the campaign, including developing the campaign lockup, key visual, and a series of supporting design assets used within the film.

The campaign received positive responses from audiences, with strong engagement driven by its creativity, humour, and the playful charm of the story.