Coach The Dream

Type of work

Identity

Role

Associate Design Director

"Coach the Dream" is Nike's new initiative to foster stronger connections between coaches and athletes, addressing the decline in female participation in sports due to a loss of confidence. The campaign launched with a film and summit to highlight Nike's commitment to reversing this trend. The visual identity was designed to complement the Nike Kids aesthetic, but with a more mature and serious tone, reflecting the initiative's empowering message.