Coach_The_Dream-Hero

Coach The Dream

Type of work

→ Identity
Role

→ Associate Creative Director

"Coach the Dream" is Nike's new initiative to foster stronger connections between coaches and athletes, addressing the decline in female participation in sports due to a loss of confidence. The campaign launched with a film and summit to highlight Nike's commitment to reversing this trend. The visual identity was designed to complement the Nike Kids aesthetic, but with a more mature and serious tone, reflecting the initiative's empowering message.

Coach_The_Dream-Quote1
Coach_The_Dream-Summit1
Coach_The_Dream-Podcast
Coach_The_Dream-Poster
Coach_The_Dream-String_Bag
Coach_The_Dream-Quote2
Coach_The_Dream-OOH
Coach_The_Dream-Quote3
Coach_The_Dream-Shirt
Coach_The_Dream-Lanyard
Coach_The_Dream-Welcome_Box
Back to top Arrow