Coach The Dream

Type of work

→ Identity

Role

→ Associate Design Director

"Coach the Dream" is Nike's new initiative to foster stronger connections between coaches and athletes, addressing the decline in female participation in sports due to a loss of confidence. The campaign launched with a film and summit to highlight Nike's commitment to reversing this trend. The visual identity was designed to complement the Nike Kids aesthetic, but with a more mature and serious tone, reflecting the initiative's empowering message.