Toyota Kai
Type of work
Visual Identity / UI
Role
Associate Design Director
Toyota’s Gen UI Vision, known as Kai, explores the future of the brand through intelligent integration of artificial intelligence. The project focuses on creating an improved and intuitive user experience, guiding users seamlessly through vehicle features both inside and outside the car. The Kai brand design also incorporates motion behaviours to communicate system status while ensuring a cohesive brand experience across multiple touch points.
